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Any author can get their book listed in an online catalog. But what if you want more? What if you want to rise above the digital masses and be relevant to booksellers and librarians? In today's digital age of publishing, it's easy to get your book listed on major retail and library sites around the world. But what about: * Attracting the attention of the curators of these sales channels. * Succeeding in getting some of these channels to highlight, spotlight, and promote your book to their customers or patrons. * Having a bookstore or library actually order and stock your print book * Being invited to either host or participate in a live event in a bookstore or library * Standing out as a tal...
Are you looking for ways to stop being dependent upon only Amazon for your author earnings income? Are you hoping to expand and grow your sales on multiple platforms in global territories? Do you need strategies to help you get started NOW in terms of creating a successful "publish wide" author plan? Would you like to increase and optimize your sales on Apple Books, Kobo, Nook, Google Play and more? Then WIDE FOR THE WIN is the book for you. Based on knowledge derived from decades of working within the publishing and bookselling landscape, author Mark Leslie Lefebvre has compiled those learnings and in depth discussions, interviews, and insights shared from represenatives from the major publishing platforms along with tips, strategies, and pathways to success from hundreds of authors who have already discovered the thrill of forging their own unique pathways to success. If you're looking for a magic bullet, you've come to the wrong place. But if you're looking for ideas, inspiration, and strategies for planning out your own long terms success as an author selling globally on multiple platforms, then you've come to the right place.
Is Independent Consulting Your Next Role? You've been successful inside organizations, and now it's time to extend that success to potential clients. But you don't want to be a smarmy marketer. Instead, you'd like your clients to ask for you by name. Look no further. This practical guide to building your "consulting engine" and creating systems for your business has everything you need to become a successful independent consultant. You'll learn how to: - Assess your value so you can choose which problems to solve for your ideal clients. - Attract clients with continual content marketing. - Create relationships with people across the client organization and with other consultants - Set reasonable fees. - Create and manage your intellectual property. - Learn from the engagement to reassess your value. And much more. As you consult, you can assess and change your business model for the flexibility you need for your business. Buy this book to start now. Become a successful independent consultant on your terms.
In this witty, accessible, and beautifully illustrated guide, Eleanor Spicer Rice, Alex Wild, and Rob Dunn metamorphose creepy-crawly revulsion into myrmecological wonder. Dr. Eleanor?s Book of Common Ants provides an eye-opening entomological overview of the natural history of species most noted by project participants. Exploring species from the spreading red imported fire ant to the pavement ant, and featuring Wild?s stunning photography, this guide will be a tremendous resource for teachers, students, and scientists alike. But more than this, it will transform the way we perceive the environment around us by deepening our understanding of its littlest inhabitants, inspiring everyone to find their inner naturalist, get outside, and crawl across the dirt?magnifying glass in hand.
Australians have a love–hate relationship with spiders. Some spiders, such as the Redback and the Sydney Funnelweb, inspire fear. Yet Peacock Spiders, with their colourful fan-spreading courtship dances, have won rapturous appreciation worldwide. A Field Guide to Spiders of Australia uses photographs of living animals to help people identify many of the spiders they encounter. Featuring over 1300 colour photographs, it is the most comprehensive account of Australian spiders ever published. With more than two-thirds of Australian spiders yet to be scientifically described, this book sets the scene for future explorations of our extraordinary Australian fauna. This field guide will be enjoyed by naturalists and anyone with an interest in learning more about Australia's incredible arachnids.
NEW YORK TIMES BEST SELLER • Celebrated food blogger and best-selling cookbook author Deb Perelman knows just the thing for a Tuesday night, or your most special occasion—from salads and slaws that make perfect side dishes (or a full meal) to savory tarts and galettes; from Mushroom Bourguignon to Chocolate Hazelnut Crepe. “Innovative, creative, and effortlessly funny." —Cooking Light Deb Perelman loves to cook. She isn’t a chef or a restaurant owner—she’s never even waitressed. Cooking in her tiny Manhattan kitchen was, at least at first, for special occasions—and, too often, an unnecessarily daunting venture. Deb found herself overwhelmed by the number of recipes available ...
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
"Many animals, from birds to insects, build structures using wood, soil, or a range other materials. Suprisingly to most people, a similarly diverse array of animal homes exist underground, in the hiddent world beneath our feet. This is particularly true for ants who excavate large and complex nests in which they shelter, reproduce and generally go about their lives. Despite the existence of this vast underground world, it has remained largely unexplored. Walter Tschinkel, however, has spent his career researching underground ant nests in his home state of Florida (where they are particularly prevalent) and this book is his story of discovery about what he has learned about these nests and t...